Have you ever noticed how the adverts at London tube stations vary depending on where you are? Like any other sort of advertising medium, it's most effective when it's tailored to the audience and that is the reason for these differences.
Adverts for West End shows are prolific everywhere but especially so at the major railway termini, like Euston and Waterloo, where tourists entering the city are most likely to see them. Of course, in Piccadilly Circus and Leicester Square you see little else.
Along the shopping corridor of Oxford Street you start to see ads for department stores and exclusive boutiques, trying to tempt you as you travel up the escalator. In particular, Tottenham Court Road is full of adverts for electrical goods, in light of the plethora of electronics stores just up the road.
Quite naturally, you'll see ads for major tourist attractions in the local tube stations; London Zoo at Camden Town; the museums at South Ken; the London Dungeon at London Bridge.
The widest range of all can be found in the heart of the financial city. At Bank station you'll see posters for shows, job opportunities, holidays, personal finance, alcohol, newspapers, books and all sorts of other products. It looks like an odd mix to start with until you see that the advertising is targeted at two different sets of people; those who want to further their careers and those who want to escape from them.
So, next time you're underground, staring blankly at the posters as you go past, why not take a little more interest in them and see if you can work out why that advert in front of you is there and who is meant to see it.
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