Tuesday, May 25, 2004

Chainblogging: Tube Adverts

Have you ever noticed how the adverts at London tube stations vary depending on where you are? Like any other sort of advertising medium, it's most effective when it's tailored to the audience and that is the reason for these differences.

Adverts for West End shows are prolific everywhere but especially so at the major railway termini, like Euston and Waterloo, where tourists entering the city are most likely to see them. Of course, in Piccadilly Circus and Leicester Square you see little else.

Along the shopping corridor of Oxford Street you start to see ads for department stores and exclusive boutiques, trying to tempt you as you travel up the escalator. In particular, Tottenham Court Road is full of adverts for electrical goods, in light of the plethora of electronics stores just up the road.

Quite naturally, you'll see ads for major tourist attractions in the local tube stations; London Zoo at Camden Town; the museums at South Ken; the London Dungeon at London Bridge.

The widest range of all can be found in the heart of the financial city. At Bank station you'll see posters for shows, job opportunities, holidays, personal finance, alcohol, newspapers, books and all sorts of other products. It looks like an odd mix to start with until you see that the advertising is targeted at two different sets of people; those who want to further their careers and those who want to escape from them.

So, next time you're underground, staring blankly at the posters as you go past, why not take a little more interest in them and see if you can work out why that advert in front of you is there and who is meant to see it.

This is part of a chain of posts linked together by word association. The previous link in the chain was here. If you want to write another link here's what to do: Find a word, phrase or theme from this post to inspire your own and go and write it. It's that simple. Try not to write something that's similar to this post. That way the subject of the posts along the chain will vary. E.g. if I write about going to the doctor's, then don't talk about the last time you were ill, instead describe how you used to play Doctors and Nurses with the girl next door. Get the idea? Your post can be in any style you want. Copy this paragraph and tack it onto the end of your post, updating the link to point here, then leave a comment here that points to your new post.

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